With our long standing relation with the best department stores in the middle east , it was a natural step to start to expand to the niche perfume segment . We also start developing a fast growing segment of the fragrance business which is dedicated to the mass market perfumes for Hypermarket, supermarket, convenient stores ...

  Our first start was a hit with ALL BLACK perfumes which is an exclusive license that we are managing.

  FMCG will be our focus for the coming years and we anticipate a increase of product selection in that segment